AT and T or Starbucks or any other company from your choice

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Applied Managerial Economics class as following guide lines bellow: the book that we use for this class is: Hirschey, M. (2009). Managerial Economics (12th ed.). South-Western Cengage Learning, Mason,OH. VII. ECONOMIC ANALYSIS PROJECT GUIDELINES The economic analysis project is an applied analysis demonstrating the students’ ability to utilize economic concepts and tools for managerial decision-making. There should be a specific problem or issue as the focus of the report. The analysis should utilize three different economic concepts and methods of analysis. At least one of the three should involve a quantitative or computational application. This is feasible even if actual data is not currently available as you may often use proportional, percentage or ratio relationships and even hypothetical data to demonstrate the appropriateness of the method or model of analysis. Some of the areas to consider for application include supply and demand, demand estimation, consumer utility, elasticity of demand, economic forecasting, supply analysis and estimation, marginal analysis, opportunity costs, production cost analysis, sunk costs, price determination, risk analysis, etc. Any of these topics, as well as others, may be used at a conceptual, theoretical level to fill the two other applications requirements. Remember, the goal of the analysis to make a decision. Even if all of the analytical concepts or methods do not clearly delineate one obvious choice, your report should conclude with a justifiable decision. The focus for your project may include a business venture, specific work-related issues or even a personal development analysis. Given that many working professionals are used to receiving information from an accounting perspective, often an effective approach to presenting economic analysis is to contrast it with the traditional way that data has been analyzed. While the textbook (Hirschey, M. (2009). Managerial Economics (12th ed.). South-Western Cengage Learning, Mason,OH.) is an excellent source for much of your analysis, you are to cite and apply a minimum of three academic journals or professional sources. (Note: The class article reviews that you and your colleagues present could be an excellent resource.) The final report should follow writing guidelines (APA) for general formatting purposes. However, as this is an applied report there is greater flexibility in layout. Use visuals, graphs, tables, etc., to enhance, simplify and clarify the information being presented. Put detailed calculations and supporting data in an appendix.
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