Capstone Project

Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and Samsung Group.
Write a ten to twelve (10-12) page paper in which you:
Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple and Samsung. Assess the significant

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manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.
Analyze the business-level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental

way in which each sector influences its competitive position within the industry. Provide rationale to support the response.
Analyze the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective

operations within global markets and drive new strategic initiatives with improved innovation excellence. Provide one (1) example of such strategies in use from each

company to support the response.
Evaluate the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic

capabilities geared toward increased performance and profitability. Include one (1) example of such superiority from each company to support the response.
Recommend one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Provide a detailed

rationale for this strategy.
Evaluate the success of both companies? corporate-level strategies in terms of horizontal integration, vertical integration, strategic outsourcing, or diversification.

Next, determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Provide a detailed rationale

to support the response.
Analyze the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Provide at least three (3) examples of such

leadership in action from both companies to support the response.
Assume that both Apple and Samsung are in need of organizational change and must alter existing strategies. Recommend three (3) specific ways in which Apple and

Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and

competitiveness in their industry. Provide a rationale to support the response.
9. Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.

Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference

page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm?s competitiveness.
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics.

grading Rubric

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 480
Assignment 4: Capstone Project
Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Analyze the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Assess the significant

manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.

Weight: 5%

Did not submit or incompletely analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and

Samsung. Did not submit or incompletely assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic

direction of the organization.

Partially analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Partially

assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.

Satisfactorily analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung.

Satisfactorily assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.

Thoroughly analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Thoroughly

assessed the significant manner in which each company?s mission and vision align with the long-terms goals and strategic direction of the organization.

2. Analyze the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the

fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response.
Weight: 10%

Did not submit or incompletely analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.

Did not submit or incompletely determined the fundamental way in which each sector influences its competitive position within the industry. Did not submit or

incompletely provided rationale to support the response.

Partially analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Partially determined

the fundamental way in which each sector influences its competitive position within the industry. Partially provided rationale to support the response.

Satisfactorily analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Satisfactorily

determined the fundamental way in which each sector influences its competitive position within the industry. Satisfactorily provided rationale to support the response.

Thoroughly analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Thoroughly

determined the fundamental way in which each sector influences its competitive position within the industry. Thoroughly provided rationale to support the response.

3. Analyze the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate effective

operations within global markets and drive new strategic initiatives with improved innovation excellence. Provide one (1) example of such strategies in use from each

company to support the response.

Weight: 10%

Did not submit or incompletely analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to

both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Did not submit or incompletely

provided one (1) example of such strategies in use from each company to support the response.

Partially analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate

effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Partially provided one (1) example of such

strategies in use from each company to support the response.

Satisfactorily analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate

effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Satisfactorily provided one (1) example of such

strategies in use from each company to support the response.

Thoroughly analyzed the central manner in which the strategies of each company?s business leaders have adapted to cultural differences in order to both facilitate

effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Thoroughly provided one (1) example of such

strategies in use from each company to support the response.

4. Evaluate the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic

capabilities geared toward increased performance and profitability. Include one (1) example of such superiority from each company to support the response.

Weight: 10%

Did not submit or incompletely evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design

capabilities, and strategic capabilities geared toward increased performance and profitability. Did not submit or incompletely included one (1) example of such

superiority from each company to support the response.

Partially evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and

strategic capabilities geared toward increased performance and profitability. Partially included one (1) example of such superiority from each company to support the

response.

Satisfactorily evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities,

and strategic capabilities geared toward increased performance and profitability. Satisfactorily included one (1) example of such superiority from each company to

support the response.

Thoroughly evaluated the superiority of each company?s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and

strategic capabilities geared toward increased performance and profitability. Thoroughly included one (1) example of such superiority from each company to support the

response.

5. Recommend one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Provide a

detailed rationale for this strategy.

Weight: 10%

Did not submit or incompletely recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in

the industry. Did not submit or incompletely provided a detailed rationale for this strategy.

Partially recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry.

Partially provided a detailed rationale for this strategy.

Satisfactorily recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry.

Satisfactorily provided a detailed rationale for this strategy.

Thoroughly recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry.

Thoroughly provided a detailed rationale for this strategy.

6. Evaluate the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or

diversification. Next, determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Provide a

detailed rationale to support the response.

Weight: 10%

Did not submit or incompletely evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic

outsourcing or diversification. Did not submit or incompletely determined the type of strategy that contributed most effectively to the creation of a successful and

profitable multibusiness model. Did not submit or incompletely provided a detailed rationale to support the response.

Partially evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or

diversification. Partially determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model.

Partially provided a detailed rationale to support your response.

Satisfactorily evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or

diversification. Satisfactorily determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model.

Satisfactorily provided a detailed rationale to support the response.

Thoroughly evaluated the success of both companies? corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or

diversification. Thoroughly determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model.

Thoroughly provided a detailed rationale to support the response.

7. Analyze the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Provide at least three (3) examples of

such leadership in action from both companies to support the response.

Weight: 10%

Did not submit or incompletely analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Did not

submit or incompletely provided at least three (3) examples of such leadership in action from both companies to support the response.

Partially analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Partially provided at least three

(3) examples of such leadership in action from both companies to support the response.

Satisfactorily analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Satisfactorily provided at

least three (3) examples of such leadership in action from both companies to support the response.

Thoroughly analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Thoroughly provided at least

three (3) examples of such leadership in action from both companies to support the response.

8. Assume that both Apple and Samsung are in need of organizational change and must alter existing strategies. Recommend three (3) specific ways in which Apple and

Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and

competitiveness in their industry. Provide a rationale to support the response.

Weight: 10%

Did not submit or incompletely assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Did not submit or

incompletely recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational

structure and control in order to improve business performance and competitiveness in their industry. Did not submit or incompletely provided a rationale to support

the response.

Partially assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Partially recommended three (3) specific ways in

which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business

performance and competitiveness in their industry. Partially provided a rationale to support the response.

Satisfactorily assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Satisfactorily recommended three (3)

specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to

improve business performance and competitiveness in their industry. Satisfactorily provided a rationale to support the response.

Thoroughly assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Thoroughly recommended three (3) specific ways

in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business

performance and competitiveness in their industry. Thoroughly provided a rationale to support the response.

9. 6 references (or number in the assignment)
Weight: 5%
No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

10. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Partially free of errors in grammar, spelling, punctuation, or formatting.

Mostly free of errors in grammar, spelling, punctuation, or formatting.

Error free or almost error free grammar, spelling, punctuation, or formatting.

11. Appropriate use of APA in-text citations and reference section
Weight: 5%
Lack of in-text citations and / or lack of reference section.

In-text citations and references are provided, but they are only partially formatted correctly in APA style.

Most in-text citations and references are provided, and they are generally formatted correctly in APA style.

In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.

12. Information Literacy/Integration of Sources
Weight: 5%
Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

13. Clarity and Coherence of Writing
Weight: 5%
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Information is partially clear with minimal reasons and evidence that logically support ideas.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

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