Coordination and Motivation: In the book The Modern Firm, John Roberts argues that the primary purpose of the firm is ‘to coordinate and motivate people’s economic activity’ Custom Essay

In the book The Modern Firm, John Roberts argues that the primary purpose of the firm is ‘to coordinate and motivate people’s economic activity’ (p.74). Read the journal article by Herbert Simon, where this idea is explored in some detail.
This article explores the idea that coordination and motivation of business activity is achieved predominantly through organisations rather than the market.
How convincing is the proposition put forward by both these writers that coordination and motivation of business activity is achieved predominantly through organizations rather than the market and what relevance does this have for you as a student of Management?
Credit will be given for arguments made on the basis of personal experience or practical observations.
A typical answer should have between 500 and 1,000 words, but it is the quality of the answer that matters, not the number of words. Use the Turnitin link below to submit your assignment.

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