Dyson – a distinctive company

Dyson – a distinctive company
You have been provided with an academic case of the Dyson company. This provides you with foundational information, which you should develop through other sources. You

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will find commentary relating to this company via the financial press (such as the Financial Times). You should complete a detailed search for further information,

which will support your use of strategic models for analysis.

You are to produce a report to compete the following tasks:-

Tasks to be completed:
Marks
1. Analyse the current position of the organisation in relation to its environment and competitors. 50%
2. Evaluate the strategic options now available to the organisation. 25%
3. Recommend the strategic route forward and the methods for implementation of your chosen options. 25%

There should be an appropriate balance of analysis for each of these
tasks dependent upon the circumstances surrounding the organisation. You should clearly answer each task in a separate section.

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