Google’s Orkut in Brazil: What’s So Social about It?
International Management" by Helen Deresky. The case is on the page right after page #170. The name of the case is "Google’s Orkut in Brazil: What’s So Social about It?". These are the paper guidelines that were given to me by my professor:
These WILL BE your case study questions that you have to answer. Please provide the questions with your answers.
1. Why was Orkut so successful in Brazil? What caused problems later?
2. When companies go global what characteristics of a country do they need to understand? Please answer this question using the CAGE framework on page 191 (Chapter 6)
3. Why did Google refuse to handover Orkut user data?
4. How should Internet companies and particularly those with social networking sites decide whether to share user information with the legal authorities or not?
? Integrate relevant concepts from the chapter (required)
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