Research J.C. Penny company from inception to current day operations.
1.) Evaluate two (2) key changes in J.C. Penny’s management’s style from the company’s inception to current day. Indicate whether or not you believe the company is properly managed today.
2.) Explain senior management’s role in preparing the organization to shift from a catalog based retailer to an internet retailer. Provide evidence of whether the transition was seamless or problematic.
3.) Evaluate management’s decision to use celebrities as key merchandise vendors and spokespersons.
4.) As a manager within the J.C. Penny organization, suggest one (1) innovative idea that could have a positive impact on both the employees and customers of the company. Indicate the approach you will take in implementing the new idea.
5.) Predict J.C. Penny’s ability to adapt to the changing needs of customers and the market environment. Indicate one (1) key change int he management structure that may be beneficial to ensuring such an adaptation to change.
6.) Use at least three (3) quality academic resources.
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